Learn to RESET yourself on the Bench
A 5-Week Live Coaching Experience for
Elite Hockey Players Ages 15–20
who want to Learn the Ultimate Edge...Emotional Regulation
Your Athlete Doesn’t Need to try to Think Positive.
They Need a Nervous System That Can Handle Pressure.
You can see it.
The talent is there.
The work ethic is there.
The opportunities are there.
But somewhere between expectations, performance anxiety, overthinking, and the pressure to “always be on”… your athlete starts getting trapped in their own head.
One bad shift becomes a spiral.
One mistake lingers too long.
The confidence disappears the moment pressure enters the room.
And here’s the part most parents miss:
This isn’t a motivation problem.
It’s a nervous system problem.
Because no matter how skilled an athlete is physically… if their nervous system can’t regulate under pressure, they will never consistently access their full potential.
That’s exactly what this 5 week program is designed to solve.
REGISTRATION FOR COHORT #1 in June 2026 is now closed.
Apply below to join the Waitlist for Cohort #2 coming this Fall 2026
RESET is an Invitation or Application-only program.
Because space is limited to 20 athletes, each application is personally reviewed to ensure the program is the right fit for both the athlete and the group.
Results will vary from athlete to athlete. The level of transformation and performance improvement depends on each individual’s willingness to actively practice, integrate, and apply the tools and techniques throughout the program.
Introducing... RESET
A 5 Week Group Coaching Program for Elite Hockey Players to learn how to emotionally Reset themselves on the bench
RESET teaches athletes how to regulate their nervous system in real time so they can:
✔ Stop spiraling after mistakes
✔ Reduce performance anxiety and overthinking
✔ Feel calm and composed under pressure
✔ Recover faster mentally during games
✔ Increase confidence and resilience
✔ Access flow state more consistently
✔ Perform with clarity instead of emotional chaos
This isn’t “mindset fluff.”
This isn't a Positive Affirmation or a "Just Think Positive" kind of program.
Those types of tactics are simply ineffective.
This is a high level experience where Dr. Shelby will teach you one of the most profound tools she knows in bringing the mind and body into a relaxed state so you can:
Stop Overthinking
Trust your Training
Play with Ease
Increase your mental resilience
Enhance your ability to perform under pressure
This will probably be one of the most important skills you will ever learn in your life.
This is a practical skill your athlete can use:
during games
before tryouts
after setbacks
under pressure
in school writing tests
and of course...in life
And the best part? Once they learn it, they’ll have it forever.
Why This Matters Now
Spring and summer are one of the most important developmental windows for athletes.
The season pressure is lower.
There’s more space to focus on skill acquisition.
And what separates athletes at the next level isn’t usually talent anymore…
It’s emotional regulation.
The athletes who advance are the ones who can:
reset quickly
stay emotionally regulated
trust themselves under pressure
think clearly when the stakes are high
Because coaches can teach systems...
But very few athletes are ever taught how to manage what happens internally when pressure hits.
And that gap becomes painfully obvious at higher levels of competition.
Results will vary from athlete to athlete. The level of transformation and performance improvement depends on each individual’s willingness to actively practice, integrate, and apply the tools and techniques throughout the program.
What makes RESET different?
Most athletes are told things like:
“Be like a goldfish"
"Just relax.”
“Be confident.”
“Don’t overthink.”
But nobody actually teaches them how to do that.
RESET gives them a repeatable technique they can use immediately when:
anxious feelings spike
nerves take over
confidence drops
pressure builds
emotions start controlling performance
Instead of trying to “think positive,” they learn how to reset their internal state directly.
That changes everything.
Program Structure
5 Weeks of Live Group Coaching
Beginning June 2026
Each week includes:
One live Zoom coaching session (60–120 minutes)
Live teaching and guided exercises
Real-time nervous system reset training
Group coaching and Q&A
Optional hot-seat coaching opportunities
High Performance Workbook + Integration exercises
Replay access to all sessions for 3 Months
Each week builds on the last, helping athletes strengthen their ability to regulate themselves under increasing levels of pressure and intensity.
This is skill acquisition through repetition and application — not passive learning.
Who is This For
RESET is designed for:
Elite hockey players ages 15–20
Athletes who are geared towards academic excellence
Parents who have a long-term vision for their athlete’s success and understand that reaching the next level is not always about more ice time, more training, or more pressure — it’s also about developing the mental and emotional skills required to perform under pressure, navigate adversity, and thrive both in sport and in life.
Both male and female athletes are welcome in RESET.
What Parents have noticed after working with Dr. Shelby...
Their Athlete is:
More Mature
More Confident
More relaxed and at ease
Recover faster from challenges
Communicate more confidently
Carrying themselves differently
Handle adversity with more maturity
Becoming less reactive under pressure
When athletes learn emotional regulation early, it not only impacts their performance...
It changes how they move through life.
The Cost of Ignoring this Skill is
Catastrophic.
Here’s the truth most people avoid...
The pressure only increases from here.
Higher levels bring:
tougher competition
more scrutiny
more expectations
less room for emotional collapse
Athletes who don’t learn how to regulate themselves often end up:
burning out
losing confidence
mentally spiraling
underperforming despite talent
falling out of love with the game
Not because they aren’t capable…
But because nobody taught them how to handle pressure internally.
RESET helps build that foundation now — before those patterns become harder to break.
Results will vary from athlete to athlete. The level of transformation and performance improvement depends on each individual’s willingness to actively practice, integrate, and apply the tools and techniques throughout the program.
Meet your Guide...
Hi! I'm Dr. Shelby.
As a former Queen’s University varsity hockey player and USports national bronze medalist, I understand high-level pressure.
And I know what it costs when your nervous system is on overdrive and your self-worth is tied to your performance.
Now, as a Elite Performance Coach and Doctor of Chiropractic, I’ve helped elite athletes around the world unlock their potential—not through more effort, but through nervous system regulation.
This isn’t surface-level coaching.
This is realignment at the frequency of Mastery.
What my Clients are Saying...
"You changed my son's life."
-Hockey Mom, Ontario
"This program has exceeded my expectations."
-Hockey Dad, Chicago
"I don't second guess myself anymore. I trust myself a lot more. I have a lot more patience and poise. Everything has dramatically changed in a good way."
-Hockey Player, Calgary
"I feel ready to go every shift."
-Hockey Player, Ontario
"I've never done anything like this before. Before I can see that we were playing to not lose, now we are playing to win."
-IIHF, Team Switzerland
"These coaching sessions are life changing."
-Hockey Player, Ontario
"You are an alchemist. What you are doing is truly magical. It really really really really works. I just want to express my gratitude for what you are doing. I’ve definitely noticed I just feel so much calmer."
-Client, Ontario
"I know this process is working and helping me achieve my goals"
-WHL Champion, Saskatchewan
“I literally don’t know anyone who does what you do. I feel so connected to myself. I have never felt so calm and at peace in my entire life. It’s amazing looking back 1 year and seeing the difference in everything I’m doing.”
-Client, Ontario
“I’ve tried lots of modalities, books, coaching, therapy and other training programs. But I went to you to get a customized approach to healing the toughest or most stubborn issues”
- Client, Los Angeles
"That clearing was insane!!!! I legit feel like I have my power back. You are the only person that has been able to shift me at this level"
-Client Perth, Australia
Results will vary from athlete to athlete. The level of transformation and performance improvement depends on each individual’s willingness to actively practice, integrate, and apply the tools and techniques throughout the program.
Spots are very limited. This is the inaugural cohort of RESET.
Spots are intentionally limited to ensure every athlete receives a high-level experience.
Once the cohort fills, registration will close.
Program Details
Program Length: 5 Weeks
Start Date: Cohort #2 Fall 2026
Format: Live Zoom Group Coaching
Session Length: Approximately 60–120 minutes weekly
Includes:
✔ One live weekly GROUP coaching session
✔ Replay access for 3 Months
✔ High Performance Workbook
✔ Nervous system RESET training
BOTH THE PARENT(S) & THE ATHLETE ARE REQUIRED TO READ & SIGN THE CONSENT &
WAIVER TO PARTICPIATE ON THE NEXT PAGE
Additional logistics and participation details will be provided upon application.
Learning This Skill Will Impact More Than Just Hockey...
Most athletes spend years training their body.
Very few ever learn how to train their internal state.
The athletes who learn this early gain an advantage that extends far beyond sport:
Mental Resilience
Emotional Regulation
Adaptability in Adversity
Confidence under pressure
Leadership Expansion
Composure in high-stakes environments
This is one of the most valuable skills they can develop — not just for hockey, but for the rest of their life.
If you know your athlete is capable of more…
If you can see the pressure getting into their head…
If you want them to develop the mental tools that elite performers rely on…
RESET was built for them.
REGISTRATION FOR COHORT #1 in June 2026 is now closed.
Apply below to join the Waitlist for Cohort #2 coming this Fall 2026
RESET is an Invitation or Application-only program.
Because space is limited to 20 athletes, each application is personally reviewed to ensure the program is the right fit for both the athlete and the group.
Frequently Asked Questions
What are the different ways I can work with Dr. Shelby?
There are currently two ways to work together:
1. RESET (Group Coaching Program)
This is the 5-week live group coaching experience designed specifically for elite athletes ages 15–20 who want to improve emotional regulation, reduce anxious feelings, and strengthen their ability to perform under pressure.
2. Private 1:1 Coaching: Every journey starts with the Signature 3-Month Elite Program. This is the foundation—the deep identity, mindset recalibration that shifts your athletes' performance (and life) from the inside out. Private coaching offers a personalized approach tailored to the athlete’s specific goals, performance challenges, & emotional patterns. This is the deepest form of work I currently offer.
Private coaching availability is also very limited. Apply Here: https://request.drshelbyaitcheson.com/
What kind of results can we expect?
Every athlete is unique—but the common thread? You’ll feel it.
• More emotional resilience under pressure.
• Quicker recovery from mistakes.
• Deeper confidence—not just in sport, but in life
• A noticeable shift in how your athlete carries themselves on and off the ice. This isn’t just about playing better. It’s about becoming unshakable when the pressure hits.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation in the homework processes. The technique that Dr. Shelby teaches in the 5 Week RESET program is simple, yet just like any skill, it requires consistent practice for optimal results. The athletes who benefit most are the ones who actively practice and apply the tools between sessions.
Can this be covered by health insurance?
No. This cannot be billed under Chiropractic Care or Therapy or Counselling. This program is philosophical in nature and are not a substitute for licensed healthcare services. Coaching methods focus on developing self-awareness of thoughts, emotions, and physical sensations in the body, and understanding how these influence performance and behavior. I teach practical tools—including using the breath, attention regulation, and mindset strategies—alongside principles of human behavior and neuroscience to support emotional regulation, decision-making, and aligned goal setting. Coaching is a philosophical & personal-development service and is not covered by insurance.
Is your Program only for hockey players?
While my background is in elite-level hockey, my High Performance Mindset Program transcends sport. If your son or daughter is an elite performer facing high-pressure environments, and has an attitude of academic excellence, this work will be in alignment for them.
What’s included in the 5 Week RESET Group Coaching Program?
Program Details
Program Length: 5 Weeks
Start Date: Fall 2026
Format: Live Zoom Group Coaching once per week
Session Length: Approximately one 60–120 minute session weekly
Includes:
✔ One Live weekly GROUP coaching session
✔ Replay access for 3 Months
✔ High Performance Workbook exercises
✔ Nervous system reset training
What is the youngest age Dr. Shelby's worked with?
There’s no set age limit. It’s never about a number—it’s about alignment. If your son or daughter is interested in coaching yet is not aged 15-20, apply to work with Dr. Shelby by filling out the Discovery Conversation application: https://request.drshelbyaitcheson.com/
Do you offer Refunds for RESET?
Investment for RESET:
If after the first live session you decide the program is not the right fit, you may request a refund within 48 hours of the 1st session. You will receive a refund, minus a 3% processing fee.
There are no refunds beyond the first live session.
Refunds will be issued within 10 business days.
You will also be asked to complete a short survey sharing why you chose not to continue so the experience can continue to improve for future athletes.
Do athletes need to participate verbally during the coaching calls?
Not at all.
Many athletes initially prefer to listen, observe, and absorb the coaching before actively sharing — and that’s completely normal.
However, It is required that you keep your camera on during the full duration of the session.
One of the most powerful parts of a group coaching environment is that athletes often experience breakthroughs simply by watching another athlete receive coaching. Hearing others articulate similar struggles around pressure, confidence, overthinking, or performance anxiety can help athletes feel understood and less alone in what they’re experiencing.
As trust builds throughout the program, most athletes naturally become more comfortable participating and sharing their own experiences.
Athletes will also have the option to:
1. privately message Dr. Shelby during Zoom sessions
2. send questions or reflections via email between sessions
This creates multiple ways for athletes to receive support in a way that feels comfortable and safe for them while still fully benefiting from the program experience.
When are the coaching sessions?
Once the spots are filled for RESET Dr. Shelby will create a weekly timeslot that will work for athletes attending from various time zones. All sessions will be recorded and the session will be uploaded to their dashboard if the athlete is unable to make the live session.
Can my athlete receive 1 on 1 coaching in RESET?
RESET is intentionally designed as a group coaching experience.
The power of this program comes from athletes learning, practicing, and growing together through shared experiences, live coaching, and group nervous system exercises.
There may be opportunities for occasional hot-seat coaching during sessions if it feels supportive and relevant for the group, but the core structure of RESET is centered around group coaching rather than individualized 1:1 support.
For athletes seeking more personalized attention and deeper private coaching, they may apply to work with Dr. Shelby inside her private Signature 3-month Elite program.
Do you have additional questions?
Email: [email protected]